Jennifer Merio - CV

July 2015 - Present

Producer, Casting Director, Troupe Lead // Smoking Gun Entertainment

Began as a contracted troupe cast member of an improv Murder Mystery Performance Group. Since 2018, promoted to the role of producing, casting, and client liaison for Calgary and area shows. 
• Casting live entertainment for audiences of 15 – 250 people, from a troupe of 50+ actors. 
• Positively represent the company, key client contact before, during, and after the show. 
• Hosting duties, event Master of Ceremonies, and troupe lead during improv-based live events, and on-site performances.

Oct 2012 - Jan 2013

Account Supervisor //
Trigger Communication & Design

Short-term contract. Calgary-based marketing, advertising and interactive media firm with a customer-focused approach to creative solutions. 
• Develop strategy briefs, creative briefs. 
• Grow client relationships, manage the day-to-day deliverables of projects. 
• Communication and coordination of internal creative teams, ensuring all executions exceeds client expectations, and delivers strategic and business goals. 
• Client budget control and revenue responsibilities.

Mar 2012 - Oct 2012

Client Partner // 
Evans Hunt Group

 Focused on strategic planning and execution in the digital space. 
• Client services: operated as the internal key stakeholder in knowing the client’s business, addressing questions, concerns, and communication needs throughout the project. 
• Liaison to the internal team, ensured creative executions met business objectives. 
• Provided strategic insights: identified business objectives, supported organic growth, account planning. 
• Responded to Request for Proposals (RFPs): customized and designed the agency’s credentials deck and case studies, according to proposal requirements, writing targeted content as needed. 
• Developed project and creative briefs, estimates and scope of work, workback schedules. 
• Defined priorities, identified key milestones, and risk management. 
• Clients included market leaders in the Home Building Industry, Oil and Gas, the Arts, the Energy Sector, Software Engineering, and Calgary’s Economic Development. 
• Directly contributed to writing and design of new business proposals for top industry organizations, from non-profit to housing, economic development, and oil and gas.

September 2007 - February 2012

Began with Triple Flip, an activewear retail and teamwear clothing company for tween and teen girls, in 2005 while working at Impello Inc, as Brand Strategist and Creative Lead. Responsible for creating the corporate identity, and core company messaging. Joined Triple Flip full-time in 2007, and continued beyond 2012 as a Brand Consultant. 

A brief summary of experience includes:

• Brand strategy creation, implementation and engagement

• Brand design of logo, wordmark, tagline and all supporting corporate materials

• Growing, mentoring and leading an ever-growing creative team

• Advised and assisted in opening new retail locations across Canada

• Sourced and maintained relationships with local, national and international suppliers, including printers, web developers, photographers, and fabricators

• PR relations, press kits, grassroots events

• Design and implementation of brand storytelling across all paid/earned/owend media channels

• Event director of in-store and out-of-home experiences, including a runway experience for Toronto Fashion Week

• Launch and ongoing support of the Triple Flip ecommerce site: UX, content creation, creative executions including in-studio photography and design. Hired and managed a team of programmers for back-end tools, SEO, and sales fulfillment. 

• Grew online presence to fulfill multi-million dollars of customer purchases. 

• Launched the company’s social marketing initiative, exploring different channels, and advertising opportunities. Lead the team that grew Triple Flip’s Facebook presence to over 25,000 fans. Regularly engaged with fans to create raving brand advocates. 

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